ABOUT
InStyle Mexico is known for its high-quality editorial content featuring celebrity interviews, fashion spreads, beauty tips, and style advice. The magazine covers a wide range of topics including fashion trends, red carpet looks, skincare routines, and travel destinations.
MY ROLE
Art Direction
Editorial Design
Social Media Design
Advertorial Design
COVER DESIGN
SPREAD DESIGN
I was responsible for creating the layouts for fashion photoshoot spreads, which involved typography composition and maintaining brand guidelines. It was crucial to ensure that the design elements aligned with the magazine's established aesthetic while effectively showcasing the editorial content. However, I also took the opportunity to explore new visual experiments, pushing boundaries within the brand's framework to bring fresh and innovative ideas to the table.
FROM HOME
I had the exciting task of editing a video teaser for a special issue of our magazine during the COVID-19 era, where celebrities participated in photoshoots from the comfort of their homes via Zoom. This approach allowed us to continue producing captivating content while adhering to safety protocols. The video showcases the behind-the-scenes process of celebrities preparing for their shoots, providing a unique glimpse into their personal spaces and creative collaboration with our team.
COLLAGE
As the art director, I took on the task of crafting collages to complement various articles within the magazine. This involved a hands-on approach, where I curated images and textures to construct visually engaging compositions. It was a fulfilling endeavor, allowing me to infuse each piece with its own distinct aesthetic while enriching the overall visual narrative of the publication.
BEST BEAUTY BUYS 2021
I designed the 2021 image for "Best Beauty Buys." My design featured on stickers adorning gift bags filled with beauty products and served as the campaign emblem. Also, I crafted digital invitations for influencers, makeup artists, and dermatologists. It was a rewarding project, shaping the franchise's image and reaching key industry figures.
INSTAGRAM POSTS DESIGN
I occasionally designed Instagram posts for InStyle, contributing to our social media presence and engagement strategy. These posts were crafted to align with our brand's aesthetic and messaging, showcasing the latest fashion trends, beauty tips, and lifestyle inspiration. While my involvement in designing posts was intermittent, each contribution played a part in maintaining our audience's interest and connection with the InStyle brand on Instagram.
INSTYLE STUDIO
At InStyle.studio, I played a pivotal role in promoting our online fashion bootcamp. This included designing the landing page, crafting compelling email campaigns, producing a TV promo video, designing social media assets, and creating presentation decks. These efforts were crucial in driving awareness and engagement for the bootcamp, showcasing its value to potential participants and partners alike.